skip to Main Content
Beschrijving: The LAM museum has added a large photographic artwork by Dutch artist Dirk Hardy to its collection
Fotograaf: Dirk Hardy

LAM museum buys large trompe-l’œil at PAN art fair

The LAM museum on the Keukenhof Estate in Lisse has added a large photographic artwork by Dutch artist Dirk Hardy to its collection. Spotted at the opening of the PAN art fair, the artwork is a trompe-l’œil, an optical illusion of a fast-food bike courier. It’s like looking through the window of a fast-food joint at night. With the artwork, Hardy hopes to make viewers think about our consumer society and the situation of freelance bike couriers.

LAM director Sietske van Zanten says: “This work is a perfect fit for our international collection of artworks on food and consumption. At first glance, it’s stimulating and perhaps even cheerful. It draws your attention right away, and then you go on to discover more and more details – and perhaps the not-so-cheerful story of the courier.” Hardy’s artwork will be on display at the LAM museum from the Christmas school holidays onwards.

No time to lose

In Dirk Hardy’s artwork, a bike courier sits at a dirty table waiting for the next job. The raindrops on his jacket and enormous delivery bag tell of the bad weather. The bike lights on his jacket and bag haven’t been switched off: he will not be here for long. He’s brought his own plastic container of leftover fried rice and is making good use of his time between deliveries.


However real the work might appear, almost everything was conceived and created by Hardy himself. The artist spent three months working full-time on the artwork. He built the set, came up with a fictional brand and produced the clothes, delivery bag and advertising posters. A carpenter crafted the frame according to Hardy’s design to make it look like a window.

Dirk Hardy

Dirk Hardy (1989, Boxtel) lives and works in The Hague. He studied architecture at Eindhoven University of Technology and photography at the Willem de Kooning Academy in Rotterdam. His first major international exhibition was held at Photo Basel in Switzerland in 2019. Hardy has an exhibition at the Leica Galerie Konstanz in Germany this autumn.

Proud that the LAM museum has acquired his work, Hardy says: “I’m really happy that it has found a home at the LAM museum. The subject is extremely dear to my heart, and the fact that this story will be on display at the LAM is very important.”

Ordinary, extraordinary

The LAM museum on the Keukenhof Estate in Lisse has an international art collection based on the theme of food and consumption. Artists – including big names like Ron Mueck, Yinka Shonibare, Kathleen Ryan, Raquel van Haver and Folkert de Jong – offer fresh perspectives on everyday activities like eating, drinking and shopping.
Sietske van Zanten: “We hope that visitors will look at everyday things in a new way, both during and after their visit to the museum. In this respect, Dirk Hardy’s artwork is perfect.”

On display from the Christmas holidays onwards

Hardy’s photographic artwork will be given a place at the LAM museum during the Christmas school holidays. In the meantime, it will be on display at Rutger Brandt Gallery’s stand at PAN (RAI Amsterdam) until Sunday, 27 November 2022.


Laatste nieuws

Acquisition – LAM museum buys Magali Reus sculpture

A large sculpture by Dutch artist Magali Reus is now on display at the LAM…

Read more
LAM museum awarded the Sacha Tanja medal

On Friday, 29 September 2023, the LAM museum, located on the Keukenhof Estate in Lisse,…

Read more
US Ambassador Shefali Razdan Duggal visits LAM museum in Lisse

On Wednesday, 27 September, Shefali Razdan Duggal, United States Ambassador to the Netherlands, and Kate…

Read more
50th anniversary celebrating Antoni Miralda’s food performance

On Wednesday, 28 June 2023, it will be exactly 50 years to the day that…

Read more
The Low Countries praises the LAM

'Nothing stands between the viewer and art', 'The works are inspiring'. Journalist Edo Dijksterhuis wrote…

Read more
Folkert de Jong creates new version of Botticelli’s Venus

Dutch artist Folkert de Jong has created a new version of the famous painting The…

Read more
LAM museum buys large trompe-l’œil at PAN art fair

The LAM museum on the Keukenhof Estate in Lisse has added a large photographic artwork…

Read more
World Children’s Day – Junior Viewing Coaches took over the LAM museum

On Sunday, 20 November 2022, some 15 children took over the LAM museum in Lisse.…

Read more
Back To Top
Het LAM gebruikt cookies en scripts van Google om jouw gebruik van onze websites geanonimiseerd te analyseren, zodat we functionaliteit en effectiviteit kunnen aanpassen en advertenties kunnen tonen. Ook gebruiken we na aparte toestemming cookies en scripts van Facebook, Instagram, Twitter, LinkedIn en Google om social media integratie op onze websites mogelijk te maken. Als je wilt aanpassen welke cookies en scripts we mogen gebruiken, kunt je hiernaast/hieronder uw instellingen wijzigen.