The View Phone
A personal conversation
with a stranger
The best conversations are often the unexpected chats at the bus stop, the bakery or during your walk with the dog. Unplanned conversations with people you don’t know, provoked by a compliment about your shoes or another spontaneous reaction. Many people missed those meetings during the lockdowns. That is exactly why the LAM museum came up with the Kijktelefoon (View Phone).
A phone call
about art
Anyone who was interested could sign up for the LAM museum’s viewing telephone. A Viewing Coach called you, chose a work of art for you and described it in scents and colors. Precisely. Without an image so that you could form your own image in your mind. A relaxing conversation and a boost for your imagination.
The world
is calling
After a praising piece on Artnet, among others, we called people from all over the world. The Museum of Contemporary Art Australia (MCA) in Sydney adopted the concept of View Phone from the LAM museum. Yaël Filipovic, Public Engagement Manager of the museum in Sydney: ‘I followed the LAM museum’s initiative with enthusiasm. It is fantastic that De View Phone reaches so many new target groups and in such a meaningful way. The View Phone is a program par excellence for everyone.’ The Art Phone, the name under which De Kijktelefoon continued in Australia, could be called in the autumn of 2021.
Fancy
a chat?
Now that the museum is fully open again, we continue the conversations in the LAM. Without telephone, face-to-face. Fancy an inspiring and cheerful conversation? Visit the museum and meet the Viewing Coaches.
