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Folkert de Jong

Folkert de Jong

The Dutch artist Folkert de Jong (1972) created a new version of the famous Venus by Sandro Botticelli (1445 – 1510) specifically for the LAM museum.

Onthulling Folkert de Jong LAM Corine Zijerveld (159)

Goddess

of Consumption

Dea Consumptia, Goddess of Consumption, as Folkert de Jong’s Venus is named, is a 265 cm tall sculpture made of everyday building materials such as epoxy, polyurethane foam, and Styrofoam. She has an irregular skin and rises from a plastic soup. ‘With this artwork, I want to criticize the consumption of female beauty,’ says Folkert de Jong

Symbol

of beauty

Around 1483, Sandro Botticelli painted The Birth of Venus. According to legend, Venus, the goddess of love, was born from sea foam and arrived on a shell on the shores of Cyprus. She remains the ultimate symbol of beauty for many people. The original painting in the Italian Uffizi museum attracts thousands of visitors every month. Photographers, fashion designers, and pop stars are often inspired by the appearance of the goddess.

Object

of desire

Botticelli’s Venus attempts to cover her nudity with her hands and long flowing hair. According to the artist Folkert de Jong, it is a shameless depiction of the young woman as an object of desire. ‘Sandro Botticelli makes us as viewers complicit in a kind of forced striptease,’ says Folkert. ‘Just as advertising seduces us into buying luxury goods and other items, Botticelli’s painting urges us to consume outward beauty.’

The marble

of today

Folkert de Jong is known for his typical use of materials. He works with everyday building materials such as expanding foam. Dea Consumptia, the sculpture at the LAM museum, is made of epoxy, polyurethane foam, and Styrofoam. These materials come from the chemical industry and are harmful to the environment. ‘I see these unethical materials as the marble of today.’ The materials are used for insulating household appliances, shipbuilding, and architecture. ‘Without realizing it, they are all around us.

Discover more

More about our works of art

The LAM museum’s art collection is inspired by food, drink and shopping. Each artwork shines a different light on these ordinary concepts and activities. A visit to the museum will transform your perspective on the things you encounter every day.

Erwin Olaf
Do Ho Suh
Folkert de Jong
Kim Habers
Elise 't Hart
Ty Locke

Only tickets with start time

To give you all the time and attention you deserve
Choose your day and start time in advance. Then simply turn up at the time of arrival on your ticket, and we’ll give you all the time and attention you deserve.

Collection

What’s there

to see?

The LAM museum’s collection includes 3D images, art installations, paintings, sound art and digital art. That sounds like a lot (it is!). But there’s method in the madness: each work focuses on food, drink or shopping. Did we mention the LAM museum has the world’s largest collection of food art?

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Erwin Olaf
Do Ho Suh
Folkert de Jong
Kim Habers
Elise 't Hart
Ty Locke

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Bingo!

Entire
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Who Am I?

April May June
2024

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Tips from our Viewing Coaches

Get tailor-made tips

Entire
2024

Snack happiness at the estate

In September 2022, irresistible XXL French fries trays from theater company Tryater stood around the LAM museum. The fries were left out so you could relax in them.

September
2022

Candy Floss Workshop

During the May holidays of 2023, the LAM museum was briefly the studio of cotton candy artist Martijntje Cornelia. Together with visitors she worked on a life-size self-portrait, of course made of cotton candy.

May
2024

Activities

What can you

do?

The LAM museum adds spice and sparkle to every visit. Ready for a brain-teasing picture hunt or a fun game? Can you get a full house on your own personal bingo card? Or maybe you want to tingle your tastebuds? Our surprise activities are designed to change not only your perspective on the art you see but also on the life you live.
Viewing Coaches

Who will you

meet?

The LAM museum’s Viewing Coaches bring every work of art to life and make every visitor’s experience special.

They give you tips. They help you change your perspective. And they are ready to listen if you want to talk about what you’ve discovered or how the art has inspired or impacted you.
Viewing Coaches

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Nina
Gus
Lottie
Neeltje
Milly
Bas

The LAM museum building itself

is arguably part of the collection

Some visitors say it’s the best work of art at the LAM museum. Designed by Arie Korbee, the raised museum looks right at home in the canopy.

A simply special

museum experience

We can talk the talk. But the only words that matter are yours. Here’s what you have to say about us.
Claudia PetersClaudia Peters
11:47 30 Oct 23
Zo leuk. Mooi gebouw onder architectuur, gevarieerd aanbod, lekker fleurig. Ik... blijf mij positief verrassen. Ga hier vaker heen. Aansluitend met een wandeling door het bos.read more
Peter DijtPeter Dijt
17:57 29 Oct 23
Goed museum van 'Dirk' over.... (ik zal het niet verklappen) past ook niet in... de stijl van het museum. Geen infobordjes aan de muren, maar met de aardige kijkcoaches kom je een eind. Start met de lift omhoog naar de derde etage en loop rustig terug. Prima.Er is geen horeca. Maar vlakbij is er het cafetaria van kasteel Keukenhof.read more
Arthur van den BoornArthur van den Boorn
08:32 29 Oct 23
Erg leuk museum met verrassende kunst in een leuke omgeving. Top voor kids
Pennie Arbouw-HeimansPennie Arbouw-Heimans
06:55 29 Oct 23
Wat een verrassing! En zulke fijne gezellige hosts waar je een heerlijk gesprek... over kunst mee kan aangaan en die echt geïnteresseerd in je zijn en tijd voor je hebben! Aanrader, we gaan zeker weer n keer mini vakantie-een (ook voor t gebouw en de omgeving: dikke aanrader).read more
Corrie LoogmanCorrie Loogman
14:17 23 Oct 23
Prachtig modern gebouw met veel licht. Een heldere uitleg bij binnenkomst over... de collectie en de unieke wijze waarop bezoekers antwoord kunnen krijgen op vragen.Op de verschillende verdiepingen waren kijkcoaches die enthousiast en kundig uitleg gaven.Een aanrader.read more
naomi plaatnaomi plaat
21:04 28 Sep 23
Veelzijdig, verrassend en gewoon leuk - voor iedereen!Prachtig museum,... vriendelijk ontvangst, prettige sfeer, en veelzijdige collectie.Interactie met de kijkcoaches is een unieke toegevoegde waarde. Toegang is spotgoedkoop dus hebben wij extra sponsor bedrag gegeven.Mooi park met ook een kasteel, bloementuin en weiland, beelden en restaurant de hofboerderij.Heerlijke middag gehad in Lisse.Makkelijk en gratis parkeren. Schone toiletten. Kluisjes. Vooraf tijdslot reserveren is wel handig.read more
Jelle WestraJelle Westra
15:06 27 Sep 23
Geweldig leuk museum! Geen hoogdraverij, maar aansprekende eigentijdse... kunstwerken die je verrassen en intrigeren. Prima app om meer te weten te komen over de kunstwerken. Maar nog leuker is het om in gesprek te raken met de verschillende enthousiaste medewerkers die overal rondlopen. Als je de tijd hebt kun je hier makkelijk 1 a 2 uur rondbrengen. Het is een prachtig gebouw in een mooie groene setting waar je leuk kunt wandelen.read more
Neeltje van der WoudenNeeltje van der Wouden
13:17 18 Sep 23
Het LAMmuseum is een verborgen parel! Wat een prachtige collectie in een licht... modern gebouw op een geweldig mooi landgoed. Een warm welkom bij binnenkomst en je word in iedere zaal vriendelijk en op verfrissende wijze te woord gestaan door de Kijkcoaches. Hier gaat het om anders en écht kijken. Wat doet de kunst met mij? Dat levert interessante en inspirerende gesprekken op! Een aanrader voor jong en oud!read more
Richard WeringRichard Wering
06:54 22 Jul 23
Het is een fantastisch museum. De medewerkers doen hun best om met jou de... kunst te beleven. We hadden inspirerende gesprekken over kunst. Je voelt je welkom.De kunst is van hoge kwaliteit, zeer goede kunstwerken soms van belangrijke kunstenaars. De keuze van het werk heeft als thema voedsel of de consumptiemaatschappij. Het is toegankelijke kunst, die je toch aan het denken zet. Anders doen de medewerkers of de interactieve app het wel.Niet twijfelen gewoon gaan ervaren.read more
Claudia PetersClaudia Peters
11:47 30 Oct 23
So funny. Beautiful architectural building, varied offering, nice and colorful.... I continue to be positively surprised. Go here more often. Followed by a walk through the forest.read more
Pennie Arbouw-HeimansPennie Arbouw-Heimans
06:55 29 Oct 23
What a surprise! And such wonderful, friendly hosts with whom you can have a... wonderful conversation about art and who are really interested in you and have time for you! Recommended, we will definitely go for a mini holiday again (also for the building and the surrounding area: highly recommended).read more
Willem JanssenWillem Janssen
17:02 28 Sep 23
LAM is a beautiful museum with a wonderful, modern art collection around the... theme of food. The approach of the "spectator coaches" is great, you learn a lot more than usual, and you have to ask the right questions. The visit to LAM takes a good hour and if you add the sculpture garden two hours. We came with a group of 22 and we were split into three groups (maximum of 10 people can enter at a time). Everyone enjoyed it and the rest of the day we kept on talking about what we had seen.read more
Liz NixonLiz Nixon
11:50 15 Aug 23
Great museum, very friendly and helpful staff. The current expo themed around... food showing all sorts of weird and wonderful items, and being able to sample some of the icecream afterwards was a treat.Set in the beautiful location of Keukenhof Castle, you can go for a walk around the gardens while you are there. I will definitely visit again.read more
Madzia KoseńczukMadzia Koseńczuk
06:32 20 Jun 23
Very unique museum ? based on consumerism. Each artwork is amazing and worth... thinking of ?read more
Maarten de GrootMaarten de Groot
20:07 08 Apr 23
Awesome museum! It starts with the beautifully architecture of the building,... but then the central theme of food & consumption, the very visually appealing art and the whole concept of "just walk around and have a chat with us, or we with you" instead of endless signs turns this into an experience that myself and my 4 year old son absolutely loved!read more
marceline suijsmarceline suijs
17:07 09 Jan 23
Very interesting art. A mixed collection with something to everybody’s liking.... I love the way there are no signs and you have to connect with the museum staff if you want to know more about the art. Like with the artwork, you connect easier with some than others, so also on a social level very interesting. A place for everybody!read more
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Find your soulmate

in the LAM museum

They say everyone has a soulmate; a person where everything falls into place. Would that also apply to art? Is there a work of art that makes you shine? We believe so.

Simply

Special news

We live and breathe curiosity. That means we’re always first in line at the newsstand. Check out our mind-opening articles!
News

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On this Monday we're celebrating your visit like never before!
Our neighbors at Keukenhof are celebrating their 75th anniversary
How does the LAM museum relate to these top talents from the Royal Concertgebouw?
LAM museum awarded the Sacha Tanja medal
US Ambassador Shefali Razdan Duggal visits LAM museum in Lisse